Names. Everyone has at least one — but when it comes to products, features, and functions, choosing a name often spikes subjectivity and emotion.
In this session, we'll learn how to design an effective naming process, defining everything from who should *really* be involved to how you'll determine success. We'll walk through real-world examples from Lyft and InVision, leaving you with the information needed to choose an ownable, widely adopted name.
Every company names (and renames) products on a regular basis, so this topic is relevant to all types of modern business. These takeaways will be most relevant to designers, product managers, and content strategists at mid-sized companies. They're most likely to participate in naming exercises at some point and have the resources needed to follow the entire process.
After being evacuated from Cairo to Jerusalem during the Arab Spring, Sophie Tehran realized her travel blog was being read by more than her grandpa.
Hooked on storytelling, she studied professional writing and copyediting, then climbed aboard a rocket ship.
For four years, she helped steer the Lyft voice through the addition of 1,500+ employees, 300 cities, and countless products.
She then became the first UX Writer at InVision, the design platform used by 80% of the Fortune 100 and brands like MailChimp, Netflix, and Airbnb.
Sophie currently leads up writing on the Design team, working on naming features, defining the product voice, and generally figuring out how words can make your experience better.
This presentation is about bringing eye tracker to you user research, and how to present that information in a good and understandable way. It’s also about being smart in user testing, and when to not use it. It will include some eye tracking background and basics, as well as the insights you can get.
Knowing about eye tracking and understanding user attention is relevant to most people in UX. It’s not about selling, or even using eye tracking. It’s about what we’re trying to understand about the users.
Andreas Olsson is a user experience designer, building tools for conducting user research with eye tracking technology. Since joining Tobii he has been working on designing research applications for a variety of areas, from deep academic research to the quick and agile UX field. He believes that being smart, efficient and humble in research and design is what brings the best results. Outside of work, Andreas likes to engage other creative activities such as music and drawing. But in reality it’s more about bringing food on the table, changing the diapers and cleaning up after his two kids
Running design sprints can be exhausting or intimidating, what if there is a secret recipe that can make the process creative, fun — and effective? It’s easy, I promise. In this session I’ll go over my favorite methods to generate real solutions in a short period of time. I’ll show you examples of how Facebook designers run design sprints, and teach you easy, actionable processes to bring many minds together for real design solutions.
After this session, you will be able to understand the framework to run a design sprint and generate quick and effective solutions for user testing.
Diamond Ho is a designer who appreciates the small delights in everyday objects. She is currently a product designer at Facebook, focused on building meaningful product experiences as part of the News Feed and Stories team. Previously, Diamond shipped multiple hardware products with Logitech as a UX designer. She spends most of her free time with her dogs, Truffle and Waffle. She is also home body with a travel bug.
How can we ethically design products using machine learning, and create spaces for user agency? How do we ethical use AI in product design? In this talk, I will outline design methodologies, suggestions, use cases, and real life examples for creating more transparent and equitable AI for product design. This talk will cover examples from Facebook and algorithmic timelines to civic technology using AI, to predictive policing and missteps that have existed in AI as well as great use cases of AI in product design. The future is going to be weird but it doesn’t have to be broken, especially for design that touches the lives of everyday users.
It focuses on ethical ways to create with machine learning as well as specific guidelines and examples of how to create better and more transparent products and projects that use machine learning .
Caroline Sinders is a machine learning design researcher and artist. For the past few years, she has been focusing on the intersections of natural language processing, abuse, and politics in digital, conversational spaces. Caroline is the founder of Convocation Design + Research, a design and research agency focusing on the intersections of machine learning, user research, designing for public good, and solving communication difficult problems. As a designer and researcher, she's worked with groups like Amnesty International, Intel, IBM Watson, the Wikimedia Foundation as well as others. Caroline has held residencies and fellowships with the Mozilla Foundation (where she is a current fellow), Google's PAIR (People and Artificial Intelligence Research Group) as a writer in residence, Harvard University, the BuzzFeed Open Lab as an Eyebeam Fellow, the Yerba Buena Centers of the Arts, the International Center of Photography as well as others. Her work has been featured at the Victoria and Albert Museum, the Modern Art Museum in Bologna, MoMA PS1, the Houston Center for Contemporary Art, Slate, Quartz, the Channels Biennale, as well as others. Caroline holds a masters from New York University's Interactive Telecommunications Program.
Most days are a struggle; caught between the now and then. A text message here, an email conversation there, and suddenly I’ve stopped looking. Come to think of it, I realize we haven’t looked up in a while. We have closed our eyes and mind to the power of curiosity, wonder, and memory. This inspirational talk is a call to action for designers to take back our child-like sense of wonder. Adults respond to children’s imaginary fervour as something childish. They are half right; imagination should span a whole lifetime. We need to reconnect with what it feels like to be a kid again so we can live in a world where innovation wields us forward. If we can harness our child-like sense of wonder along with the knowledge we’ve achieved through our years of experience, there is no telling what will come out of our world.
Approaching design as a place, as a moment in time, has changed the way I perceive my craft and influenced every aspect of my life. Spatial conceptual mental models allow us to open up our minds to curiosity and wonder. I will cover art history, philosophy, and pedagogical research during my talk in an effort to spark cross-disciplinary conversation and awareness. Design is holistic; our conversations should remain this way.
Ricardo Vasquez is a Senior Product Designer on Shopify’s Retail Team, where he works on designing mobile experiences to empower merchants to sell products through physical spaces such as brick-and-mortar stores and pop-up shops. Throughout his career, Ricardo has garnered significant experience designing for mobile at companies such as Mozilla Firefox, FreshBooks, and 500px. Ricardo is interested in culture, design, aesthetic, wit, thought, refinement, courage, and the happiness of pursuit. When not designing, you’ll find him noodling on his guitar, and rowing in rivers all over Canada.
There are approximately 1.2 billion people learning a new language, and the majority are doing so in pursuit of a better life. As part of our mission to make education free for everyone, we studied millions of people spanning every country on the planet... until we made a shocking research discovery that led us on a journey around the world, throughout the Middle East and eventually inside one of the world's largest refugee camps in Azraq, Jordan - where even more unexpected discoveries awaited. The footage was later turned into an eye-opening documentary called Something Like Home, which has been seen by over 1 million people and promoted by the United Nations.
The stakes have never been higher. A timely lesson for designers, engineers and founders amidst Big Tech Controversy, political polarity and an (ongoing, yet often unnoticed) refugee crisis. This powerful short talk provides the audience with three key takeaways: 1. What refugees can teach us about our responsibility as designers 2. How as more of us got connected, we've become more disconnected 3. Why we need to start with People and work our way back to Technology - not the other way around, and how this can radically improve our products and our approach.
Jack Morgan is a British Designer with a focus on solving large-scale problems. He was the Lead Designer for Google’s Digital Education arm, where he designed the Google Digital Academy and Google Squared, resulting in the creation of the Google Academy Space in London - a 40,000 sqft building dedicated to helping people improve their tech skills. Recently, he produced an acclaimed documentary about Syrian refugees and designed a revolutionary adaptive AI Testing platform.
His work has been featured in The Washington Post, The Boston Globe, CNN, The Post Gazette, Forbes, Campaign Magazine, The Drum, AdWeek, IGN, NPR, PSFK, TechCrunch, MacRumors, Wired, CNET, Adobe and Smashing Magazine. His work has been referenced in university textbooks and profiled by industry leading critics like Brand New and brandchannel, and was nominated for an international design award by Brandemia.