Asset 17
Asset 18
Asset 16
Asset 18

A place for design & great experiences will take place at Magasin 9, an international venue for music, art and food – located in a harbor just 10 minutes from the city centre.

World class speakers is a single track conference packed with 10 talks by internationally renowned speakers as well as rising stars.

Are you interested in speaking at Or do you know someone that would give a really interesting talk? In both cases, don’t hesitate to send us a proposal or suggest a speaker.


Laura Kalbag
Designer & accessibility expert

Laura Kalbag is a British designer living in Ireland, and author of Accessibility For Everyone from A Book Apart. She’s one third of [Small Technology Foundation, a tiny two-person-and-one-husky not-for-profit working for social justice in the digital age. At, Laura follows the Ethical Design Manifesto, and works on a web privacy tool called Better Blocker, and initiatives to create ethical alternatives to mainstream technology.

On an average day, Laura does everything from design and development, learning how to run a sustainable not-for-profit, and trying to make privacy, and broader ethics in technology, accessible to a wide audience. You can find her making design decisions, writing CSS, nudging icon pixels, or distilling a privacy policy into something humans can understand. Sometimes, she speaks at conferences and writes articles too.

Ricardo Vazquez
Senior Product Designer on Shopify

Ricardo Vasquez is a Senior Product Designer on Shopify’s Retail Team, where he works on designing mobile experiences to empower merchants to sell products through physical spaces such as brick-and-mortar stores and pop-up shops. Throughout his career, Ricardo has garnered significant experience designing for mobile at companies such as Mozilla Firefox, FreshBooks, and 500px. Ricardo is interested in culture, design, aesthetic, wit, thought, refinement, courage, and the happiness of pursuit. When not designing, you’ll find him noodling on his guitar, and rowing in rivers all over Canada.

Vitaly Friedman
Creative lead of Smashing Magazine

Vitaly Friedman loves beautiful content and does not give up easily. From Minsk in Belarus, he studied computer science and mathematics in Germany, discovered in passage a passion for typography, writing and design. After working as a freelance designer and developer for 6 years, he co-founded Smashing Magazine, a leading online magazine dedicated to design and web development. Vitaly is the author, co-author and editor of all Smashing Magazine books. He currently works as creative lead of Smashing Magazine in the lovely city of Vilnius, Lithuania.

Prem Krishnamurthy
Designer, Exhibition Maker, Teacher, and Writer

Prem Krishnamurthy is a designer, exhibition maker, teacher, and writer based in Berlin and New York. Dubbed a “design guru” by The New Yorker magazine, Prem is a partner in the multidisciplinary design practice Wkshps and co-artistic director of FRONT International 2021, the Cleveland triennial of contemporary art. 

Previously, he was a founder of the design studio Project Projects, winner of the Cooper Hewitt’s National Design Award for Communication Design. His experimental, ever-changing book, P!DF, is available from O-R-G.

Agatha Yu
Senior Design Manager of 3D and Mixed Reality at Adobe

Agatha is the senior design manager of 3D and mixed reality at Adobe. She previously was a creative designer at Valve and lead product designer at Oculus. Having shipped multiple v1 software/hardware product life cycle, her design efforts are now focused on generative design for new immersive technology.

Sophie Tahran
Senior UX Writer at Condé Nast

After being evacuated from Cairo to Jerusalem during the Arab Spring, Sophie  Tehran realized her travel blog was being read by more than her grandpa.
Hooked on storytelling, she studied professional writing and copyediting, then climbed aboard a rocket ship.
For four years, she helped steer the Lyft voice through the addition of 1,500+ employees, 300 cities, and countless products.
She then became the first UX Writer at InVision, the design platform used by 80% of the Fortune 100 and brands like MailChimp, Netflix, and Airbnb.
Sophie currently is the Senior UX Writer at Condé Nast, with a primary focus on The New Yorker.

Jack Morgan
Designer at Duolingo

Jack Morgan is a British Designer with a focus on solving large-scale problems. He was the Lead Designer for Google’s Digital Education arm, where he designed the Google Digital Academy and Google Squared, resulting in the creation of the Google Academy Space in London - a 40,000 sqft building dedicated to helping people improve their tech skills. Recently, he produced an acclaimed documentary about Syrian refugees and designed a revolutionary adaptive AI Testing platform.

His work has been featured in The Washington Post, The Boston Globe, CNN, The Post Gazette, Forbes, Campaign Magazine, The Drum, AdWeek, IGN, NPR, PSFK, TechCrunch, MacRumors, Wired, CNET, Adobe and Smashing Magazine. His work has been referenced in university textbooks and profiled by industry leading critics like Brand New and brandchannel, and was nominated for an international design award by Brandemia.

Andreas Olsson
UX designer at Tobii Eye Tracking

Andreas Olsson is a user experience designer, building tools for conducting user research with eye tracking technology. Since joining Tobii he has been working on designing research applications for a variety of areas, from deep academic research to the quick and agile UX field. He believes that being smart, efficient and humble in research and design is what brings the best results. Outside of work, Andreas likes to engage other creative activities such as music and drawing. But in reality it’s more about bringing food on the table, changing the diapers and cleaning up after his two kids

Diamond Ho
Product designer at Facebook

Diamond Ho is a designer who appreciates the small delights in everyday objects. She is currently a product designer at Facebook, focused on building meaningful product experiences as part of the News Feed and Stories team. Previously, Diamond shipped multiple hardware products with Logitech as a UX designer. She spends most of her free time with her dogs, Truffle and Waffle. She is also home body with a travel bug.

Caroline Sinders
Machine learning design researcher

Caroline Sinders is a machine learning design researcher and artist. For the past few years, she has been focusing on the intersections of natural language processing, abuse, and politics in digital, conversational spaces. Caroline is the founder of Convocation Design + Research, a design and research agency focusing on the intersections of machine learning, user research, designing for public good, and solving communication difficult problems. As a designer and researcher, she's worked with groups like Amnesty International, Intel, IBM Watson, the Wikimedia Foundation as well as others. Caroline has held residencies and fellowships with the Mozilla Foundation (where she is a current fellow), Google's PAIR (People and Artificial Intelligence Research Group) as a writer in residence, Harvard University, the BuzzFeed Open Lab as an Eyebeam Fellow, the Yerba Buena Centers of the Arts, the International Center of Photography as well as others. Her work has been featured at the Victoria and Albert Museum, the Modern Art Museum in Bologna, MoMA PS1, the Houston Center for Contemporary Art, Slate, Quartz, the Channels Biennale, as well as others. Caroline holds a masters from New York University's Interactive Telecommunications Program.


Unn Swanström
User Experience Designer at Doberman

During the day Unn works at Doberman, an international experience design firm based in Stockholm and New York. She enjoys helping large organizations make better things and smallish startups discover how to win the hearts of their users. She currently works with well known Swedish and international brands as a User Experience Designer. Previous clients include Spotify, ICA's Innovation Hub, Swedish Radio, Telia and Expressen.

At night she transforms into a glitter clad, horseback-riding, ballet-dancing human-shaped being. Fighting boredom one cat picture/design meet up/adventure at the time. Unn is co-organiser of Designers in Stockholm meet-up. Loves her cat, Arnold.

2015 she won the award 'IT Woman of the Year' for her never-ending pursuit to make the tech industry more inclusive and fun.

Olga Stern
Developer & Author

Olga Stern is a backend developer who loves to spread the gospel of tech to all the people. She recently came out with the book “Ettor och Nollors Hemliga Liv” (Hidden life of ones and zeroes) that tells the story of programming from a cultural, historical and gender balances perspective. She is the founder of, co-founder of and is the Chief Knacker at Knackeriet.

When she’s not doing IT-stuff you will find her on a squash court - currently ranked as 16:th best female player in Sweden, she will probably kick your ass.

Meet like minded people in a creative environment and get inspired by industry leaders. You won’t be disappointed. If you’re going to a design conference in Sweden, this is it!

Jenny Granlund - Attendee 2017

Make new friends

With over 500 designers and creatives descending to Stockholm for the event, and both structured and informal networking sessions provided, it’s a brilliant opportunity for you and your team to forge new professional contacts and make new friends.

Few conferences can boast both a cotton candy machine and rockband closing keynote. had all this and more. Was truly a delight to be a part of it all.

Carly Ayres

Give a lightningtalk

We will have a lightning talk sessions scheduled, all conference attendees are welcome to contribute. Each talk should be around 5 minutes long - you can apply for a slot when you get to the conference, why not share some learnings from a project you’ve been working on or maybe take a firm stance on tabs vs spaces. Start preparing!

Share stories & learn from like minded is created by designers for designers. Our ambition is to inspire and to get inspired, to meet and learn from others and to bring our community closer together.

Bring your learnings back to work

Online videos of all sessions, with integrated slides and audio will be made available to all attendees after the event. This ensures no one will miss a thing and your whole office can benefit. Watch all talks from previous years here.

Let's partner up?

An event like this couldn’t happen without the support of sponsors and collaborators. Are you interested in being part of Send us an email at We'd love to talk!

Old images from the harbour Frihamnen, where it all will take place, are from Stockholmskällan (CC-BY)